Brianna Alexis Mora

In Rosso’s article he states annual campaigns serve to establish a base that serve as an effective device to involve, inform, and bond a constituency between the organization and donors. With a successful annual campaign, the organization can go on to bigger and better things in addition to providing a steady flow of income for programs, services, and activities it provides for the community. There is a carefully thought out, planned, and implemented approach to raising necessary money in an orderly and timely manner with an annual campaign. Without an annual campaign, organizations often finds themselves involved in crisis fund raising where they can not raise money. In Murphy’s article, he states a very important key point that not-for-profits must be able to demonstrate that they are able to deliver value in a number of ways because “it costs money to raise money.” Not for profits should use marketing not only to educate the public about their mission but also to generate funding....

On Call to Action Day we are providing service to others by preparing and giving out food/meals to the less fortunate. The program we plan on working with is Ecumenical Hunger Program located in East Palo Alto on October 11th, 2016. During this 5 hour program numerous gifts will be given out such as Food Boxes and Hot Meals. Call to Action Day connects to our Freshman Seminar classes through the Hallmarks of Notre Dame de Namur University. This is due to Hallmark 4 which is “we commit ourselves to community service” because it is based upon the outcomes of an NDNU student through service learning. It is nice to know that I will be volunteering and giving back to my community on my birthday. However, because Call to Action Day is on my birthday it gives me a sense that I am doing something worthwhile for the people who are in need instead of focusing on myself which touches my heart dearly. When I volunteer I see the lives I have helped with my service which makes me emotional and reali...

The second event I attended was the 21st Annual Kaiser Permanente Northern California International Dragon Boat Festival on September 17th and 18th, 2016 at Lake Merritt in Oakland, CA. This event was hosted as a community festival for people to watch dragon boat clubs from all over California race together at they raced to the sound of Chinese drums. This was a two-day, admission-free festival brings a weekend of world-class dragon boat racing, spectacular cultural performances, delicious food, a variety of clothes and crafts vendors, and kid-friendly activities in Dragon Land where games and arts & crafts await. This was the first time I had attended this boat and it was such a pleasurable experience. The reason why I went was because my cousins and I performed as a cultural performance. We performed for both days for a 20 minute time slot as we sang and dance. In addition, I also met three women who were crowned as Miss San Jose, Miss Chinese America, and Miss Chinese Global A...

The Article “Special Events” gave some “rule of thumb” for fundraisers. In the article it states that is has become increasingly difficult in order to meet goals of fundraising and to obtain money. The first tip was of Corporate Sponsors and Vendors because since sponsorships are hard to obtain so in order to obtain more profit, we must secure more sponsorships in order to escalate event costs without having to pay back the same amount to the donors. Next on the list was Volunteers, stating to require training and planning, these people are crucial to the fundraiser because the reason for the event is because of people and their mission to do so. Keeping participation and enthusiasm is important so that we do not lose them. In addition, Constituents who attend the event are important as well because we need people and attendees for the fundraiser in order to make money. I believe this will be the hardest part during our journey because it is hard to attract people especially if we are...

The article, “Direct Marketing in Nonprofit Services” elaborates on the importance of nonprofits using direct marketing as a way to reach their audiences, to increase profit and revenue, and to gain long-term relationships faster. This article also emphasized the importance of how direct marketing is now becoming “a vital strategic and tactical component” in our day in age in order to build relationships, to improve the effectiveness of fundraising and “overall marketing approach of US nonprofits.” In addition, Arnold and Tapp investigate the extent to which non-profit arts organizations use direct marketing and the effect this has on their business performance. The research being showcased in this article reveals that both the size of the organization and the extent of formal procedures in the organization play a significant role in the extent to which the organization allocates resources to its marketing effort. In other words, the article is stating that more unique marketing techni...

Bidding to Give: An Experimental Comparison of Auctions for Charity elaborates on another method of raising money and fundraising. This article talks about having a “Charity” instead of an auction in order to organize lotteries and voluntary contributions to raise money. Instead of using an Auction, he uses the word “Charity” because money is being donated from participants who care about the charity. The author clarifies that auctions and lotteries are ways in which they dominate voluntary contribution mechanisms. In other words, this means that participants or individuals donate money freely to these contributions and are the main/popular methods of acquiring money. The title of this article “Bidding to Give” is basically the name in which participants bidding and contributing money to the cause as a donation. I believe he uses the word “Charity” instead of “Auction” because charity has a more positive connotation and is usually contributing to a specific cause whereas an auction is...

The first event I attended was Convocation on August 29th, 2016 in the Cunningham Memorial Chapel. This event was hosted in order to welcome the Class of 2020 and give a blessing as we enter and continue our educational journey for another four years here at Notre Dame de Namur University. The way that I seen it when I was there was that this was a ceremony in order to inspire and motivate my freshman class as a way to look forward to these next few years we will have here, a few objects which I will be mentioning. This was one of my first of many memorable moments I will have here because I received a tassel I will have similar to the one I will receive when I graduated in 2020. This tassel is now very unique and special to me because I believe this will now be a source of motivation I can look towards when I am at my lowest and when I believe there is no end near. However, in reality I know these four years will go by fast. What I also found amusing during the event were the singers ...

The basis of the reading of “Auctions” tells us what we need in order to make a Auction successful. In order to have an Auction you must have volunteers who are willing to keep the event running, a ticket desk, bidding paddles, and an event space. The reading also tells us to look for donations from restaurants or other local vendors to help out with drinks, food, and decorations. In addition, the reading also said to market and advertise the auction in order to attract more guests to the event through social media and email. The best way to have a peaceful and non-rowdy event is through a silent auction. I think this would be the best bet in order to help fundraise ILEAD because this stops any fuss and other occurrences from happening and creates a reassurance that less dilemma and conflict will occur. I also embraced the idea of having two different sets of tickets as we had discussed from our last class on 9/14 of having a general and VIP admission ticket. In addition, I enjoyed co...

The Introduction to Fundraising from our Fundraising Crash Course gave a short explanation of what we would be learning as we read on throughout the book. While reading these two pages, I highlighted some key points that I thought stood out. I learned that the backbone of any nonprofit organization and business is its ability to raise funds and that the “process of fundraising is part science and part art.” What I felt stood out most of all was that if all an event does is raise money, the campaign “might not be as successful in the long term.” As I read on I found that if an organization falls short of funds “the fault should ultimately fall on the shoulders of your board.” I felt that a valuable strategy that was written in this introduction that I could probably use in the long run while taking this class was that funds might go away at any given moment and grant moneys are “temporary sources of funding.” As for McGee and Donoghue’s article, they executed this article by using a...

According to the Hallmark Two of a Notre Dame de Namur Learning Community, “We honor the dignity and sacredness of each person.” How do Sr. Dorothy’s words and actions suggest she lived by this simple principle? Provide and analyze two examples that stand out. Sister Dorothy Stang lived by this principle because of the way she immersed herself and helped the migrant workers where she lived and “talked about the power of the workers, and about how standing together for what you believe in and deserve is a very powerful weapon.” (pg. 23) This example shows that Sister Dorothy Stang believed that every person should be treated with respect and dignity because every person is worth living. She believed that no matter what story or background a person had, whether rich or poor, every person should be treated the same. Sister Dorothy Stang believed that everyone be treated with sacredness, sacred meaning being valued and dedicated to her religious purpose that was in her faith of being...

I thought that the orientation engagement exercise went well. I am looking forward to collaborating with ILEAD while focusing on the topics of fundraising. I cannot wait to actually come up with ideas for her to use. I'm thinking we could do a bake sale but still thinking on doing something even better. We have time to do so but there is always room for planning. I could feel her emotion and her sincerity on the subject. It seems that she has founded numerous organizations which was very impressive. Overall this class was pretty mandatory that we went over the syllabus. I'm looking forward to see what this class has to offer me. Hopefully I can get a job from working with ILEAD which would be amazing! I'm excited to see what this year has to offer. Although there are plenty of hallmarks that would relate to my experience I feel the most relevant to my Orientation Engagement Experience was Hallmark #4 because this hallmark refers to “we commit ourselves to community servic...