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Comment 6 - Annual Campaigns, Rosso's excerpt, and Murphy's article


In Rosso’s article he states annual campaigns serve to establish a base that serve as an effective device to involve, inform, and bond a constituency between the organization and donors. With a successful annual campaign, the organization can go on to bigger and better things in addition to providing a steady flow of income for programs, services, and activities it provides for the community. There is a carefully thought out, planned, and implemented approach to raising necessary money in an orderly and timely manner with an annual campaign. Without an annual campaign, organizations often finds themselves involved in crisis fund raising where they can not raise money. In Murphy’s article, he states a very important key point that not-for-profits must be able to demonstrate that they are able to deliver value in a number of ways because “it costs money to raise money.” Not for profits should use marketing not only to educate the public about their mission but also to generate funding. Volunteers make up a significant percentage of staff, and budgets may limit compensation and training. However, people are attracted to work for nonprofits because of their mission delivery, not just profit delivery.

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