Brianna Alexis Mora

The article, “Direct Marketing in Nonprofit Services” elaborates on the importance of nonprofits using direct marketing as a way to reach their audiences, to increase profit and revenue, and to gain long-term relationships faster. This article also emphasized the importance of how direct marketing is now becoming “a vital strategic and tactical component” in our day in age in order to build relationships, to improve the effectiveness of fundraising and “overall marketing approach of US nonprofits.” In addition, Arnold and Tapp investigate the extent to which non-profit arts organizations use direct marketing and the effect this has on their business performance. The research being showcased in this article reveals that both the size of the organization and the extent of formal procedures in the organization play a significant role in the extent to which the organization allocates resources to its marketing effort. In other words, the article is stating that more unique marketing techni...

Bidding to Give: An Experimental Comparison of Auctions for Charity elaborates on another method of raising money and fundraising. This article talks about having a “Charity” instead of an auction in order to organize lotteries and voluntary contributions to raise money. Instead of using an Auction, he uses the word “Charity” because money is being donated from participants who care about the charity. The author clarifies that auctions and lotteries are ways in which they dominate voluntary contribution mechanisms. In other words, this means that participants or individuals donate money freely to these contributions and are the main/popular methods of acquiring money. The title of this article “Bidding to Give” is basically the name in which participants bidding and contributing money to the cause as a donation. I believe he uses the word “Charity” instead of “Auction” because charity has a more positive connotation and is usually contributing to a specific cause whereas an auction is...

The first event I attended was Convocation on August 29th, 2016 in the Cunningham Memorial Chapel. This event was hosted in order to welcome the Class of 2020 and give a blessing as we enter and continue our educational journey for another four years here at Notre Dame de Namur University. The way that I seen it when I was there was that this was a ceremony in order to inspire and motivate my freshman class as a way to look forward to these next few years we will have here, a few objects which I will be mentioning. This was one of my first of many memorable moments I will have here because I received a tassel I will have similar to the one I will receive when I graduated in 2020. This tassel is now very unique and special to me because I believe this will now be a source of motivation I can look towards when I am at my lowest and when I believe there is no end near. However, in reality I know these four years will go by fast. What I also found amusing during the event were the singers ...

The basis of the reading of “Auctions” tells us what we need in order to make a Auction successful. In order to have an Auction you must have volunteers who are willing to keep the event running, a ticket desk, bidding paddles, and an event space. The reading also tells us to look for donations from restaurants or other local vendors to help out with drinks, food, and decorations. In addition, the reading also said to market and advertise the auction in order to attract more guests to the event through social media and email. The best way to have a peaceful and non-rowdy event is through a silent auction. I think this would be the best bet in order to help fundraise ILEAD because this stops any fuss and other occurrences from happening and creates a reassurance that less dilemma and conflict will occur. I also embraced the idea of having two different sets of tickets as we had discussed from our last class on 9/14 of having a general and VIP admission ticket. In addition, I enjoyed co...

The Introduction to Fundraising from our Fundraising Crash Course gave a short explanation of what we would be learning as we read on throughout the book. While reading these two pages, I highlighted some key points that I thought stood out. I learned that the backbone of any nonprofit organization and business is its ability to raise funds and that the “process of fundraising is part science and part art.” What I felt stood out most of all was that if all an event does is raise money, the campaign “might not be as successful in the long term.” As I read on I found that if an organization falls short of funds “the fault should ultimately fall on the shoulders of your board.” I felt that a valuable strategy that was written in this introduction that I could probably use in the long run while taking this class was that funds might go away at any given moment and grant moneys are “temporary sources of funding.” As for McGee and Donoghue’s article, they executed this article by using a...

According to the Hallmark Two of a Notre Dame de Namur Learning Community, “We honor the dignity and sacredness of each person.” How do Sr. Dorothy’s words and actions suggest she lived by this simple principle? Provide and analyze two examples that stand out. Sister Dorothy Stang lived by this principle because of the way she immersed herself and helped the migrant workers where she lived and “talked about the power of the workers, and about how standing together for what you believe in and deserve is a very powerful weapon.” (pg. 23) This example shows that Sister Dorothy Stang believed that every person should be treated with respect and dignity because every person is worth living. She believed that no matter what story or background a person had, whether rich or poor, every person should be treated the same. Sister Dorothy Stang believed that everyone be treated with sacredness, sacred meaning being valued and dedicated to her religious purpose that was in her faith of being...